Here is a vocabulary list that will help you understand and discuss an important page in the history of tobacco advertising, namely the invention of the phrase ''Torches of freedom''.
The history of this metaphor can be found here:
http://en.wikipedia.org/wiki/Torches_of_Freedom
Torches: des flambeaux
A habit
Foolishness: bêtise
Symbol of emancipation
To prohibit: to forbid by law or other authority
fallen women (having sunk in reputation or honour)
To encourage women to smoke in public
To expand the number of women smokers = to increase the number of ...
To recruit women smokers : recruter
To attempt to eliminate the social taboo: tenter de ...
Women are gaining more equality: to gain = acquérir, gagner
Many women bear no children: to bear children = to give birth to children
to march: manifester, défiler
To spark discussion : inaugurer des débats
This percentage peaked in 1965: a atteint un record
To appeal to young women : attirer, séduire
Key words
Women smokers
Social taboos
Emancipation
Feminine desires
Torches of freedom
to march, a march
Sex taboo
Equality
Modernity
Freedom
Liberation
Racial barriers
Upward mobility
Gender equality
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